Anybody who makes editorial or commercial content knows innovation is hard to do.
It’s time-consuming, usually unpaid and even when complete as a product, is often still difficult to bring to market.
But of course, it is also essential to the economic and creative survival of the people making it.
Neil McIntosh explains the paradox and its importance nicely here by examining a couple of high-profile attempts at innovation from the world of journalism.
The contrast between Neil’s stories about two institutional views of innovation and my own experience as a sole practitioner might make a whole new series of posts…but maybe not today…