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Bad logo-a most unfortunate cock up

The Office of Government Commerce (OGC) logo has made it to the pages of the Daily Telegraph. So far, so what? I admired the spinning skills of the unnamed spokesperson who sought to justify the unfortunate cock up.

A spokesman for OGC said: “It is true that it caused a few titters among some staff when viewed on its side, but on consideration we concluded that the effect was generic to the particular combination of the letters OGC – and it is not inappropriate to an organisation that’s looking to have a firm grip on Government spend.”

There’s talent in there somewhere. And a hat-tip to Mark Crail.

Matt Buck’s animated drawings

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