The umpteenth Gordon Brown relaunch starts today with the start of another review, this time on reform of the constitution, or the way we elect those who would govern the land.
Clearly, the PM is keen to move things on from the latest attempt to unseat him.
The constitutional reform issue is interesting however because it provides him with another of the clear dividing lines which politicians like to use to define themselves against one another.
No likely Cameron-led Conservative government is going to agree or vote for constitutional reform this side of an election they expect to win.
Whether Gordon’s big idea is strong enough to compete with the increasingly bad news on UK unemployment is another thing.