The Devil's Kitchen: Some opinionated bloggers like to boast about the size of their web statistics. And Devil’s Kitchen has been hosting a marvellously profane and foul row between some big name Brit bloggers all about this. It’s really quite entertaining in between all the jargon. To me, the stupidity of statporn and the endless human mania for measuring absolutely everything conjure up so many compelling images. Obviously, I ought to add here that I watch statporn too. The trick is not feeling one has to publish it to justify a place in any conversation. But in turn, this nice theory has a problem because when you are attempting to make a profit-generating business out of it, people will ask you difficult questions about your statporn.

Matt Buck’s animated drawings